Our Team

Experts from diverse fields

Senior leaders from the world's top insight, consulting and operations firms — with complementary, strategy-to-execution experience

Core Members

  • All from top insight, consulting & ops firms
  • 70%+ at Partner or Director level
  • All with 20+ years of experience

Experts

  • From top firms in China, EU, US, Japan
  • 10+ years of collaborative history
  • Complementary strategy-to-ops experience

Global Network

  • Partnerships with int'l consulting, research & data providers
  • Mobilize resources per project needs
Our People

The people behind TLU

OZ

Olive Zhang

General Manager · Consumer Insight & Strategy Expert

  • ~20 years in market research & consulting across Greater China, APAC and North America
  • ~10 years at Nielsen (China & Canada), leading teams in media, retail, FMCG, auto and OTC pharma
  • Led the only comprehensive ethnic-minority media tracking study at Nielsen Canada
  • Key clients: SKP, IKEA, Disney, H&M, Ping An Bank, Rolls-Royce, Mercedes-Benz, Unilever, J&J
  • MBA, Schulich School of Business, York University (2004)
PB

Philippe Bu

Partner · Strategy & Data Expert

  • 20 years in corporate management & consulting; deep corporate-strategy experience
  • Focus areas: retail, consumer goods and the pet industry
  • Built in-house and influencer livestreaming centers for multiple brands
  • Brand expert serving consumer-goods and real-estate clients
  • ~5 years at a leading international consulting firm; MBA from IMD Lausanne; B.A. Zhejiang University
JW

Judy Wang

Brand & Verbal Identity Expert

  • 15+ years in brand consulting, management and marketing communications
  • Distinguished expert in verbal identity in China; 7 years as Creative Director at Labbrand
  • 500+ enterprises advised; 200+ creative works launched
  • Notable: The Ring (Hongkong Land), ONVO 乐道 (NIO), VOYAH (Dongfeng), AUMOVIO 欧摩威 (Continental)
  • China representative for WeAreNaming, the International Naming Alliance